Treating Celebrities Like Humans

As a journalist in the entertainment space over the past two years I’ve had the pleasure of meeting quite a few celebrities. Though most people don’t realize it there is etiquette to interacting with famous people. The thing that everyone forgets when he or she sees a celebrity is that this person is human just like you. In forgetting the individual’s humanity they start seeing and treating these celebrities like objects. The problem is they’re people just like you who live their lives like everyone else, but just happen to have a different job. Instead of working in a hospital as a doctor, they work in a field that everyone gets to see on television. I’ve compiled a list of examples below from my experiences that will help you better understand how to act if you encounter someone famous.

A few years back I was at the Verizon store in Boston trying to buy a charging chord for my iPhone. As I turned around I happened to notice that the famous comedian George Lopez was there. I could feel the commotion around me as everyone else was recognizing the same thing. Now, I am a big fan of George Lopez. From watching his standup routines to his television show, I’ve kept up with his work for years. For that reason I decided to go up to him. The exchange was simple. I told him I was a big fan, shook his hand, he thanked me for appreciating his work, and then I told him to have a nice day.

After that I walked away and went back to figuring out what I needed to buy. By this time it seemed like the entire store noticed he was there, and was mobbing him for pictures and autographs.

Just for a moment try to imagine yourself going to get your phone fixed, but getting mobbed by people the entire time. These people just didn’t get there was no need to bother him like that. Funny enough, as he was leaving he came back over to me. I wasn't facing him so he tapped me on the shoulder, told me it was great to meet me, and hoped I had a great day. My friend who was there with me was in awe because she said he didn’t do that with anyone else. She couldn’t understand why he did it. But my theory was that of everyone in that store I treated him most like a human, and it was something he appreciated so he expressed it.

Another example is the multi-platinum artist Kid Ink. I had the pleasure of interviewing him in the Fall of 2015 for my contributor column with the Huffington Post. Though the interview was only supposed to last for 45 minutes I ended up spending over eight hours with him and his team. In that time we talked about a bit of everything. We talked about what tour life was like, his favorite foods, and what we can expect from him musically going forward.

During that time I also asked him what were some of the worst experiences he’s had with fans. He said there have been many times where he would be out somewhere on the phone having a heated discussion with someone. During that moment someone would come over with their phone on selfie mode trying to take a picture with him. They weren't even asking. He said it's akin to being an animal at the zoo. There were other times he would be in the middle of a discussion with someone else. While he was still talking to that person a fan would walk in front of that person and start talking to him like nothing happened. He told me it even went as far as people slipping sheets of paper with a pen in under a bathroom stall asking for an autograph as he was in there.

I asked him if there was anything different about our interaction. He said it was because I treated him just like a normal person who wanted to have normal conversations about things. In the past he told me he's tried to have normal conversations with fans, but it never works. At some point they would just start screaming things like "Oh my God, I'm talking to Kid Ink". After that happens he knows he has to walk away. He even said he would be so much more open to spending time with fans if they would treat him like a human as I was doing.

Last but definitely not least, I was in LA a few months back. At the time I was staying with a friend who’s a big music video director by the name of Taj Stansberry. That day he had a meeting with the artist G-Eazy to discuss the budget and direction of a music video they were going to be doing together. That song was the smash hit, “Me, Myself, and I” featuring Bebe Rexha. Because he didn't want to leave me at the apartment alone he took me too. The meeting was a lunch at the Beverly Hills Polo Club in the Beverly Hills Hotel. While at lunch we noticed that the legendary Denzel Washington walked in, and was sitting two tables away from us. Despite the fact I was sitting at a table with celebrities or those who work with celebrities everyone was afraid to go speak to him. Everyone was too nervous.

As luck would have it Denzel was leaving the restaurant at the same time we were. He was waiting by valet for his Range Rover as we were walking out. In the same fashion I did with George Lopez, I casually went over to Denzel Washington. I told him I was a big fan, how I enjoy his work, that it was great to meet him, and to have a nice day. After that I started walking away to my friend Taj where we were waiting for our car. To my surprise, Denzel started walking towards me, and talking to me. He asked where I was from and when I told him Brooklyn he told me he was a Bronx guy himself. Over the course of the next 30 minutes Taj and I had a long discussion with Denzel Washington about a variety of topics.  They included where he grew up, the school he went to, what New York was like back in the day, baseball, and what his kids do.

While it was well understood that we knew exactly who he was we didn’t spoil the moment by acting crazy. By the end Taj and I didn’t even end up asking for a picture with him because we knew it might mess up the moment we’d had. And I’m sure Denzel was extremely appreciative for it because for a moment of his day we treated him like we would anyone else.

I could go down a list of other celebrities I’ve met where I understood that it wasn’t the time or place to fan out. It’s a difficult thing to do because in your mind you realize this might be the last time you ever see this person so you want to make the most of it. But, what you need to be able to remember is that your needs shouldn’t trump theirs in having you treat them like a human being. Celebrities don't owe you anything. None of this is to say that being a fan is wrong, or that asking to take a picture with someone’s work you appreciate is bad. Celebrities understand and even appreciate what their fame means. Each fan who wants to speak to them is a person that makes this celeb’s livelihood possible. All it means is that you should take the time to appreciate the environment you are in, and how you go about speaking with that person. Because while you might forget it at times they would love to be treated like humans just like us.

PS – If you guys liked hearing the few stories here let me know. I would be glad to put together a short series on different interactions I’ve had with celebrities, and how I went about handling them.


Lessons Learned From Petitioning To Have Funk Flex Resign

So, anyone who's anyone in hip hop knows that there's a huge beef going on right now between Drake and Meek Mill. Even people who know nothing about hip hop have been talking about it. It all started out of nowhere when one evening Meek Mill started tweeting some serious claims about Drake not writing his own songs. A few days later the 6 God dropped a song called "Charged Up" as a jabbing diss towards the Philly rapper. This being the most exciting time in hip hop music in years, fans started anticipating that Meek Mill would be releasing a track very soon. That's when Funk Master Flex of Hot 97 stepped in saying that he had the record, and would be playing it in two days. He wanted everyone to tune his show at 7pm that Monday. The time came and went without the diss record, and the entire Internet wanted to burn down the building of Hot 97 that evening. Understanding the moment I decided to capitalize on starting a petition through calling for the resignation of Funk Flex for lying to the fans. 

Change is a website where people can independently go to create petitions for things they believe strongly in. There are tons of real world examples with people using them to try to do something for the greater good. One of the more recent examples of a petition that viral was one to ask for the resignation of Ellen Pao who was the CEO of Reddit at the time. The userbase of Reddit hated her, and was blaming her for many of the things going wrong with their beloved website at the time. It garnered hundreds of thousands of signatures, and she actually ended up resigning soon after. Well, I thought it would be funny to do something similar in asking for the resignation of Funk Flex because it was evident the entirety of hip hop was angry at him in the same way. I went on the website, create a petition, tweeted it out, and within an hour had almost a thousand signatures. Complex had written about it right away, and other outlets started contacting me nonstop the rest of the night. Within three days I had gotten press mentions in every single major hip hop publication, briefly gotten it trending on Twitter, Funk Flex mentioned it on air, a mention in the Washington Post, and over 10,000 signatures

Understanding what I was able to do with my petition called for a case study. What was it that allowed something I made in my bedroom while in my pajamas something that people all over the world were interested in reading, signing, and sharing? We have all seen the concept of virality in action, but I was finally behind creating something viral. Since the day it launched I've been trying to pick apart what it really was that allowed me to do this. Maybe if I understood what I did there I would be able to recreate it? 

Recently, I've been reading a book called Contagious: Why Things Catch On by Jonah Berger. It breaks down the steps of virality from an academic perspective to try to explain why things like this happen. Below I try to break down the steps for those of you who might be interested into six steps that I think allowed the Funk Flex petition go viral.

  1.  Social Currency - For an idea to be sharable it needs to have social currency. Another way to say it is that it has to make us look good to those around us. Information that makes the subscriber feel good, or look good by passing it along will be much more successful. At this time on the Internet, people had been tuned into Hot 97 for almost three hours, and they felt like they had been duped. Starting a petition to have Funk Flex step down was something everyone thought was funny, and would be great to share, especially at a moment like that.

  2. Triggers - A trigger is something that is easy to remember about a product or idea, which helps to ensure it stays on the top of the mind. This may be one of the most important parts of virality. It's hard to say exactly what was the trigger here because there were a couple of them. The strongest one had to be the website, and ability to sign the petition itself. There was an action that could be done to voice themselves so more people did it.

  3. Emotion - Messages with an emotional component are more likely to be shared than ones without. This is simple enough, and I don't have to explain it to you. Everyone was angry at this point so the idea of sharing it was just an impulsive reaction to how strongly they felt about Funk Flex at the time. The vitriol on Twitter couldn't have been more palpable. My timing was perfect because if this had been before or after the event when emotion had died down then it could have never worked. This was likely the strongest of the factors.

  4. Public - When something is built to show then it is built to grow. Having the content be something that is worth sharing to the public is a great step in creating virality. This petition was simple on the Internet, and was being passed around by everyone. It also tells you how many votes there were, and with that number ever increasing that evening, it made it even more public. People just kept refreshing the page to see how much the numbers had gone up. 

  5. Practice Value - If something isn't relevant then it makes it very hard to get it to go viral. You should always be looking at the practical value of what you are offering your audience. In this instance, people were voicing their dissent with Funk Flex and Hot 97, and how they thought that it could really materialize into having him step down. If it did indeed work then the people would have gained what they considered serious practical value.

  6. Stories - There is a rich history of telling stories among humans. The best stories get passed down from generation to generation. It's almost as much a part of the human experience as eating food or needing sleep. The story here was as compelling as could be. Funk Flex promised that we would be giving a record on a certain day, and it didn't happen. Not only that, this wasn't the first time something like this had happened before. There were many instances of it. So the idea of trying to get him to leave the station because of this, and then the fact the petition was going viral made for a story everyone wanted to share. It was fun being part of the joke that was going on.

In the end Funk Flex didn't end up stepping down, and I haven't been killed yet even though many people told me there's probably a price on my head. It's also possible that I've been blackballed by certain people for doing it, but I haven't seen any evidence of that yet either. Hopefully it wasn't taken too personally, but you never know. When he mentioned the petition on air he said that he respected it, and understood the people were upset. Regardless, it was an interesting to be involved in something like this because studying it from the inside looking out for once was a really valuable experience that I won't ever lose.

The steps outlined above will help you add structure to marketing things. None of this is to say that using these steps can guarantee something will go viral. Much of has to do with the right time and place. And even has an added dose of necessary luck that needs to be involved, which you can't plan for. That doesn't mean that you can't prepare yourself in some fashion though using the steps. If you're interested in checking out the book itself then make sure to pick up a copy on Amazon.

Make sure to reach out to let me know if you have any thoughts. Maybe you thought about some other things that really helped with creating the petition's growth that I didn't think of. Just reach out to me by email or on social media, and I'll get back to you!

The Tidal Wave

It hasn't been too long since Jay Z bought Tidal. It's been even less time since they did the rolling out event on stage. Some people called the event tacky, and other famous musicians have gone on to harshly criticize the service. Mumford & Son, Lily Allen, and Death Cab for Cutie have all come out very publicly about their disdain for Tidal. They've accused the service of being elitist, and catering to music's 1% instead of being there for up and comers who need it most. Other than that we've also seen the myriad of articles saying that Tidal is already a failure. The reality is the our media's 24/7 news cycle just needs something to talk about, feel the need constant sensationalism to draw clicks, and are usually wrong. The service has barely been out a month, and it won't be long before all these naysayers are riding the Tidal wave.

One look at the historic career of Jay Z, and it's easy to tell that he's a business genius. For a guy who came from absolutely nothing he's been constantly winning for almost two decades. His debut album, "Reasonable Doubt", which released in 1996 laid on the framework for everything Jay Z eventually ended up doing. For a guy with a track record like Jay Z it seems pretty short sighted to call a business venture he put $56 Million into a total flop within a month. And it's even shorter sighted to think he hadn't already anticipated much of what everyone is criticizing the company for now.

Less than two weeks ago Tidal launched their Discovery service. This new service within the app promotes young musicians who upload their music directly to the streaming service. Tidal partnered with digital distributors Phonofile and Record Union so that these artists can directly upload their music through Bandcamp or SoundCloud. From there the musicians will be able to select their preferred royalty structure. That's a pretty straigh forward way to get your music on a service if you ask me. Doesn't really seem like an elitist move that's blocking new artists. It actually seems like the exact opposite.

A second service revealed recently was Tidal X. This is a unique opportunity given to fans by Tidal to connect with their favorite artists for unique experiences. The possibilities for what can be done with this are pretty endless. From small intimate performances like the J. Cole show a few weeks back to the Jay Z B Sides show this weekend in NYC, Tidal has the ability to offer their fans something no other streaming service can. Tidal has also hinted at meet-and-greets or even dinners with your favorite artists as something Tidal may offer. These events aren't going to be limited to just superstars either. It's very likely we'll be seeing shows with artists at all levels of their careers very soon. Spotify and Pandora are great as service in terms of being able to stream music, but no one else has the kind of access and foresight Tidal does in this niche. 

Lastly, Tidal introduced their Rising service recently. This is a program they created for artists from around the globe who already have passionate fan bases. Tidal is using this as a way to accelerate that pace at which these artists are growing their audience. Recently, Jay Z even came out on Twitter during a #TidalFacts tweet storm to say that his cousin is living in Nigeria right now scouting for new talent. One of the artists they seem to have found out in Nigeria is Ice Prince. The cousin he was referring to being out there is Bee-High, who has been a right hand man to Jay Z from the beginning of his career. If that doesn't look like someone that is really going out of their way to support artists outside of the 1% then what does?

Despite all this people just aren't impressed with Tidal. The reality seems to be people just hate Jay Z. His success has become bigger than him, and now it's just convenient to always find reasons that he's some sort of monster. Anyone calling Tidal a flop hasn't been paying attention to what he's been doing with it. Never mind the fact that after a recent investment the company is valued at $250 Million. Simple mathematics says that if you make a company worth almost 5x what you bought it for in a matter of months then you're winning. And this is only the beginning. Most companies take years to actually pan out what their vision is. 

There are few businessmen in the world like Jay Z. The influence he has on pop culture is undeniable. The past wins he has had are unbelievable. To be where he is now from where he came is unthinkable. He has had a catch phrase for almost his entire career of "I Will Not Lose", and he really has stayed true to it. Give him a bit of time. The tides are changing. Those who doubt now will soon enough be riding the Tidal wave. 



Old School Viral - The Lost Art Of Street Teams

There used to be a time where people had to do marketing before the Internet. There was no YouTube, Twitter, Facebook, Instagram, or any other social media. If you wanted to go viral then you had to take it to the streets so people would catch your brand there. They called these street teams. Most companies don't employ them anymore because everyone is too focused on the Internet. The thing is, when everyone abandons something there is always a way to innovate, and be ahead of everyone else.

When reading Marc Ecko's "Unlabel: Selling You Without Selling Out" I came across a chapter where they talked about a marketing tactic they did during a convention. They were extremely low on budget so they couldn't do the normally glamorous parties, and huge marketing campaigns that they had been used to. Instead Marc Ecko and his team decided not to even go. They just sent their street team, and their sales people. They set up a really simple stand at the convention, and decided to have the iconic rhino logo along with a "Where's Ecko?" written. 

They took this extremely simple concept and plastered stickers all over Vegas, which is where the convention was being held. This convention was one where they had done millions of dollars in sales in past years, but they were worried what would happen with the low budget marketing. On the first day the thousands of stickers the street team had put everywhere had no effect at all. It had Marc worried, but he decided to wait again. By the next day Ecko had become the talk of the convention by only using stickers. 

What you should really do is go pick up a copy of the book at this link. He's not endorsing me to sell it, but it's been one of the best books on marketing I've ever read. The simple concepts he described that worked time and time again have been lost on people today. We're too focused on how to do some sort of viral video or social media campaign. Maybe it's time to start giving some serious thought to the lost art of street teams though...

How To Send A Pitch

These days sending cold emails has almost become a necessity no matter what you do. Whether you're an entrepreneur looking for press, an artist trying to get sponsors, or reaching out to a prospective employer to go that extra mile in letting them know why you're the right candidate for the job, understanding how to send cold emails is a must.

After having sent thousands of cold pitches out I've sort of come across a system that I use that I'll outline below. I'm not going to go into a ton of detail because the whole point of this is to jsut give you a template to play with. After that you need to figure out what really works for you. Some people like sending emojis and exclamation marks. Other people find ways to speak extra formally. So don't treat this post as a law, but more as a good stating point.

Figure out who you want to reach out to, and why they are the person you are reaching out to. This process needs to feel like it's personal to the person you send an email to, and for that it sort of has to be.

Once you have the above information you need to find a way to get their contact info. Email is usually best here. Sometimes you can call someone at their office if you can find that number, but people would much prefer being able to see your message on their time.

Next, you need to actually craft a template of what you're going to send. This is the part where people struggle the most so pay attention because this is one actually got the writer interested in writing about my startup. 

Hey Natasha,

Thanks for responding on Twitter so quickly. I was reading some of your stuff on Global Post, which led me to your Twitter, and that led me to finding more of your stuff. Definitely really impressed. 

So I'm a co-founder on an app called Supshot, which lets people license the photos and videos they take on their smartphones. You can take a look at the website, and a recent piece in the Boston Herald so I don't have to write you an essay. We also had one in Boston MagazineBostinno, and were on the cover of the Metro Boston. I'm not telling you about the publications to brag in any way, but just to let you know I'm not just pitching randomly to you without knowing what I'm doing. Just really like your work.

I'd really love if you'd be interested in doing a piece about us. I know you're super busy so that might not be possible,but would really appreciate it if you could. Even if not I'd love the chance to just speak a little bit more about what we're doing with you to get some feedback. Thanks and hope to speak to you soon.

The format is the way it is for a reason. People make the mistake of making really long pitches. Don't do that. You want three paragraphs total. And they should all be short. The first one should be a short one on why you're reaching out to the person, and you have to make the person feel special about it. Then in the next paragraph give a short elevator pitch about who you are, and what you do. In the final paragraph make sure to thank them for even taking the time to read your email. Let them know that even if they can't help you that you still appreciate it, and if possible would love some feedback on how you could better improve your pitch.

That's all. This has worked for me on countless verticals of things I've been doing. If you find a way to make it fit your personality then you'll have an even better time with it. Let me know if you use this, and how it works out for you!

How To Send Mass Personalized Emails

In this world it basically works out that if you make life easier for yourself then everyone will call you lazy, but if you make life easier for everyone else then they call you a genius. Well, I'm always out here trying to make life easier for myself, and I'm going to share how to make one thing in your life easier. 

Have you ever been in a position where you needed to send out 100 emails that basically said the same thing? There was some sort of template that you had made, and you were using it to send to everyone. The only difference was who you were actually sending it to, and who that person worked for. How much time did you end up spending on that? Well, you wasted all that time because you could have been using things to make your life easier. 

Check out Google Mail Merge. It's a Google Chrome plug-in that will make your life infinitely easier. There is no need to use HTML or anything like that for the templates here. You're able to select a draft written in Gmail, replace the template keys with names or other information that is taken from a spreadsheet. Once that's done then it automatically sends the email. 

If this is a tip that makes your life easier then please let me know. It's nice knowing I did something good for the day.


How To Get Almost Anyone's Email Address

So in just about anything we do these days getting in touch with people we don't know is a must. Many of us try to no avail, but quickly end up quitting. In my years I've learned a few tips, and I'll provide them below. They're by no means a completely full proof, but during my years of trying to get in touch with people these are the things I've learned.

  1. Rapportive is by far one of the best way to try to figure out what someone's email address is. This is a Google Chrome plug-in that basically allows you to guess what people's email address are. It will show you a bar on the side to see if that email address corresponds to any LinkedIn profile. What's great about a tool like this is that many email addresses for people at a variety of companies are basically 
  2. Twitter search is something that most people don't really think to use, but it can be pretty useful when trying to get contact information. When you go into the search bar you're able to search for keywords and usernames at the same time. How you can use this to your advantage is type in the username of the person whose email address you're looking for, and also have a second word in the search like "email". What this does is forces Twitter to find a tweet where that username has been used at the same time as the word email. You'd be surprised at how many buried tweets people have where they've given out their email address, and this is the perfect way to find it.
    • Alternatively, you can always try to tweet at whoever you're looking at to see if they're open to sending their email address over to you. Make sure to craft a nice and unique tweet though. Don't have the same exact tweet send to 25 people at once because if they open your profile, and see that then it just looks like spam.
  3. Going to the contact page of a website can usually be pretty helpful in many organizations. Sometimes they outright list the contact info on the team pages, or another tab within the website. This has helped me when looking for contact info from journalists, lawyers, venture capitalists, and startup founders. People sleep on this idea because it seems almost too simple, and it is. But it also works!

Again, this isn't full proof at all. But it's definitely better than what you're doing now. Try it out and let me know what you think.

The Day Gary Vaynerchuk Called Me A Hustler

During the Fall of 2013 I was working on a tech startup I had co-founded by the name of Supshot. It was a mobile and web platform that was supposed to allow anyone to license the photos they were taking on their smartphones. Around the same time I had discovered Gary Vaynerchuk. I had just finished reading "The Thank You Economy" when he was doing a launch for his newest book, "Jab, Jab, Jab, Right Hook". He was doing a book signing event in Union Square at the Barnes & Noble.

If you have read "The Thank You Economy" you would know Gary basically says that you should give before you ask. I took that message, and really ran with it. When I decided that I would definitely go see Gary at his book signing, I knew I wanted to ask him to go for coffee with me. The problem is that would be me asking before I gave so I chose to go get a $50 gift card from Starbucks. In that packaging I also put in my business card. When I got up to go get my book signed I gave him the business card, and told him that I was doing as he said in giving before taking.

A few weeks went by and I hadn't heard from Gary. I wasn't sweating it at all though. That's because I was doing as I should with running my startup, and actually had an all expense paid business trip to France around that time. The French Foreign Ministry was flying me out, and showing me around because they were interested in having me bring my startup to France because I had won a spot through Young Enterprise Initiative (YEi) France

The award through the French Foreign Ministry had me in the south of France for nine days of my trip. Then I spent another seven days in Paris. As soon as I had arrived in Paris I saw that on Twitter they were offering free passes to the famous LeWeb 2013 conference that was being held while I was there. The competition was to use a particular hashtag, and best explain why you should win them. For days I was frantically tweeting at them trying to win passes, which I eventually ended up winning! There was no other way I could have attended that conference because passes were thousands of Euros, and I was just a broke founder of a startup.

While looking through the speakers for LeWeb I saw that Gary Vaynerchuk would be there as a keynote. That was another opportunity for me to speak to Gary to finally get that meeting so I wasn't going to miss it. An hour and a half before Gary was to speak I started tweeting at him, and commenting on his Facebook statuses. I told him what I was wearing, where I would be sitting, and that he better pay attention to me.

During his talk Gary looked over to me a few times. Maybe it was just in my head, but I felt like he had actually seen my messages. I'm sure if I asked him today he wouldn't even remember so we'll never know. But as soon as his talk ended I had my hand up right away to ask him a question. You can check out the question, and his answer right here. He actually posted it as a Facebook status today

People couldn't stop asking questions of Gary once his talk was over. He decided to tell everyone he would meet them in a different building in a half hour. Obviously, I sprinted over to where that was so that I would be first in line. When he finally got there I was the first one to ask him a question. I asked him if he remembered me from the book signing, and told him I had followed him all the way to France so he really did owe me at least a coffee. Right then he gave me a personal email address I could message him at, and said "Wow kid, you're a hustler!" That compliment was all I needed to know I had done well already.

When I got back to America I did end up getting that meeting. He followed through on his word. Nothing ever ended up coming of it because Gary had just recently invested in a competing startup. It was okay though because the point wasn't necessarily to get him to invest. The point was to let him know I'm a hustler too, and that I was someone he should recognize. And I got exactly that. So what have you done to get your hustle on today? 

The Beginning

Today is the first post of this website. I'm going to really focus on not marketing this site at all, or trying to push it to anyone. The blog will sort of just be whatever I'm thinking about that day. Sometimes the posts will be long, and other times they won't. Maybe they'll just be a picture I came across that I liked, or a song I can't get out of my head. It's very possible the format here changes as the website evolves, but that's difficult to call as of now. 

The one thing I'm thinking about right now is how ugly this website looks right now. I have no idea how to use Square Space properly so I'm thinking about finding some tutorial videos on it until I become a pro. I have some ideas for what I want to do with the site, but if you see anything that you think could be changed for the better then please don't hesitate to let me know.

One of the things I'm trying to figure out is how I'll turn this into an e-commerce platform for myself, and if I did what I would be selling. The other is how I plan to try to get a lot of people to guest blog on here about random stuff. I have a pretty nice network, and it could be a cool way to get people to introduce some of their own content on here, but to also help support in pushing the site to others. There are so many people I have in mind for potentially guest blogging, but I won't get into that right now. 

Trying to stay as honest as I can to my own personal voice is something I do really want to do. Hopefully I don't become corporate in my thinking process on here. It's nice to be able to type like I talk. Maybe someone will read this, maybe they won't. Let's just see how it goes, and in the meantime, welcome to my mind!